Why Slack Tide Counselling Is Proud to Be a 1% for the Planet Participant —and How We Support the Wilderness Committee
At Slack Tide Counselling, we believe in the power of giving back, and we're proud to be part of 1% for the Planet, a global movement where businesses pledge to donate at least 1% of their annual sales to environmental nonprofits. It’s a commitment that’s personal for me, as the owner of Slack Tide Counselling and Element Riding—two businesses that share a deep connection to nature and sustainability.
Through this initiative, we have chosen to direct our donations to an incredible organization: the Wilderness Committee. Their unwavering dedication to protecting Canada's wild spaces aligns with the values that drive our businesses.
Here's why becoming a 1% for the Planet participant and supporting the Wilderness Committee is so important to me, and how it allows us to contribute to preserving the beauty of the world we live in:
1% for the Planet: A Simple Way to Make an Impact
As a participant of 1% for the Planet, Slack Tide Counselling commits to donating 1% of our annual revenue to The Wilderness Committee. This initiative was founded by Patagonia’s Yvon Chouinard and Blue Ribbon Flies’ Craig Mathews in 2002, and it has since become a global network of like-minded businesses, individuals, and organizations working to combat environmental challenges.
This model is simple yet effective: businesses and brands donate at least 1% of their sales to environmental causes—helping support organizations that are doing critical work on the frontlines of environmental conservation.
As both a counsellor, mountain bike coach and an advocate for sustainable living, I believe that businesses should give back to the planet, especially when their success relies on the environment. Through my dual commitment with Slack Tide Counselling and Element Riding, I can align my values with my work and contribute to preserving the natural world I am so passionate about.
The Wilderness Committee: Protecting Canada's Wilderness for Future Generations
The Wilderness Committee is a non-profit organization I deeply respect, and I’m proud to support them through my 1% participation. Founded in 1980, the Wilderness Committee is dedicated to the conservation of Canada’s wild places, wildlife, and ecosystems. With a focus on grassroots activism, education, and legal advocacy, the Wilderness Committee has made significant strides in preserving over millions of hectares of pristine wilderness across Canada.
Their work goes far beyond simple conservation. They lead legal battles to protect endangered species, engage in trail-building and habitat restoration projects, and educate the public about the importance of nature preservation. The Wilderness Committee also works closely with First Nations communities to protect unceded traditional territories and advocate for environmental justice.
As a 100% donor-funded organization, the Wilderness Committee operates without corporate influence, ensuring that all contributions directly support their mission to protect wilderness. Through this partnership, I know that every dollar from Slack Tide Counselling and Element Riding is going toward meaningful, on-the-ground conservation efforts.
Why I Chose the Wilderness Committee as a 1% for the Planet Partner
When it came time to select an environmental nonprofit to support, I wanted to choose an organization whose values reflected those of both my businesses—Slack Tide Counselling and Element Riding. The Wilderness Committee’s dedication to protecting the natural world through direct action, education, and advocacy aligns perfectly with the values I hold in both my personal and professional life.
Additionally, the Wilderness Committee’s transparency and accountability were key factors in my decision. As a 1% for the Planet participant, it's important to partner with organizations that use donations effectively and responsibly. The Wilderness Committee's clear, audited financials, grassroots volunteer-driven initiatives, and focus on real-world impact make them a perfect fit for our giving strategy.
By supporting the Wilderness Committee, Slack Tide Counselling and Element Riding are helping protect endangered ecosystems, wildlife, and the traditional lands of Indigenous peoples. Through these donations, we’re contributing to the preservation of Canada’s iconic landscapes, ensuring they are there for future generations to enjoy.
Final Thoughts: Small Steps, Big Impact
Being a 1% for the Planet participant is more than just about making donations—it’s about taking action. Through Slack Tide Counselling and Element Riding, I’m proud to give back to the environment by supporting the Wilderness Committee and helping preserve Canada’s wilderness for future generations. For me, being a member of 1% for the Planet has provided an incredible sense of alignment across my businesses—both Slack Tide Counselling and Element Riding. It shows our commitment to sustainability, and reinforces the importance of community-driven action for the planet.
By choosing to donate to the Wilderness Committee, we’re not only making a financial commitment; we’re actively participating in protecting the natural spaces that have shaped our lives. If you’re looking to make an impact through your business or personal giving, consider becoming a 1% for the Planet member, and join us in supporting organizations like the Wilderness Committee that are working tirelessly to protect the world we love.
